If you can fully understand your customer journey, then you will know exactly what type of content to create, when to create it and where to put it to make the maximum impact for your business.

But first, what is a customer journey?

Your customer journey is the complete sum of experiences that customers go through when interacting with your company and brand.

If there is anything you need to believe about social media platforms, it is that they are not equal in terms of impact and effect. Contrary to what you might think, having a business page on TikTok or Instagram does not guarantee that your business will get much engagement.

It is crucial that you develop platform-specific strategies for marketing a small business on social media. Your small business must be primed for the best social media platform that can deliver the right customers to your doorstep.

If you have been wondering how to go about your TikTok visibility strategy and get your videos placed at the top of TikTok's search engine results, this comprehensive guide to TikTok SEO is for you. This guide will give you all the interesting details on what TikTok SEO is, how it works, ranking factors, and how you can use SEO for TikTok to rank on the TikTok search engine.

UGC Creators help make your brand more human and relatable by bringing in real people with real stories that explicitly show your product or service in real-life, thereby building trust, loyalty, and healthy relationship with potential customers.

Email marketing MAKES MONEY. For every $1 you spend on email marketing, you can expect an average return of $36. That’s a higher return than you can expect from any other form of marketing — digital or otherwise.  If you want to expand your concepts and build a long-lasting business, email marketing is well worth the price. Still, having doubts? Read on!

At Hello Media, we strive to build a systematic content strategy for business owners - but we’ve got to be honest about something…If your content strategy is a 10, and your website is a 2, we can’t help you. If you’re starting to notice your numbers increasing on social media and your website traffic growing, yet you have nothing (sales) to show for it, that’s a red flag! 🚩 🚩 🚩

Whether you are new to TikTok or you’ve been around for awhile and you’re finding it difficult to increase those views on TikTok, know that it takes only a few tweaks, and you're good to go. TikTok is a trendy social media platform right now, and investing your time and money in it in any way possible is a good (and wise) thing to do.

No matter what you use your social media for, great marketing requires good data. Therefore, your social media strategy must include social media metrics. Without tracking your social media engagement metrics, there is a high chance you won't get the best out of your social media presence. Also, you might not be getting your money's worth.

That leads us to email marketing, which is commonly used to foster relationships with customers on a deeper level (consideration), as well as, encourage the conversion stage of the funnel.

To better understand your audience, you need to know who they are and what they want from you. In this article, we are giving you 65 unique and detailed questions to ask while defining your audience, so your business can start marketing to them effectively.

Here’s the thing - we think you know it’s time to be on TikTok, so we won’t add to the pressure. Instead, we’re going to share five different tips for your business to get started and leverage TikTok to grow. Before you dive into these tips, we encourage you to study the platform for awhile. Learn the ins and outs of TikTok to figure out how it can best benefit you and your business. Find inspiration on the For You Page or from the Discover Section when you access the app. Get yourself familiar with the navigation and functionality of the platform and then start creating!

Remember the good old days where everyone on Instagram had the same default type of account? Or did we just age ourselves by saying that? In the social media realm, things change often and they change quickly. Now, the thought of everyone using the same, standard type of Instagram account type seems almost archaic.

Are you frustrated with your social media engagement? Maybe you’ve tried it all... Posting on a consistent cadence, using all the new features on Instagram, commenting and engaging with others in your industry—heck, you’ve even made a few TikToks. But it doesn’t seem like ANYTHING is working.

Have you thought about hiring a social media agency, but aren’t sure if it is really necessary? Peoples’ perceptions of the importance of social media fall in many different places on a large spectrum. Some feel that social media is absolutely EVERYTHING, while others think that social media is simply marketing’s cool, edgy cousin that you only see at big events a few times a year.