This is the work 90% of brands are either too lazy to do, or think they don’t need (But don’t worry - I make it boring proof! By the end of this course, you will know exactly how to build a foundation to achieving a connection with your audience that drives growth, engagement, and conversion rates. Get this part right, and the magic begins.

Lesson1 : Goals & Alignment
Lesson 2: Unique Value Proposition (UVP)
Lesson 3: Target Audience
Lesson 4: Competitor Analysis

The amount of JUNK that ‘experts’ are sharing about content pillars is giving the marketing industry a bad rap. Content pillars are not 8 fun topics that you want to talk about every month. Together we will walk through how to make content pillars that are guaranteed to encourage your audience to travel through the customer journey and become life long fans of yours!

Lesson 1: Content Pillars | What and Why?
Lesson 2: Content Pillar Framework
Lesson 3: Content Pillars In Action

It’s time to knock it out of the park with content that gets seen by targeted followers and is directly aligned to your business goals. As business owners your time is so limited, so I am walking you through our very own content planning framework and giving you the exact tools we use to help our clients reach millions of new users with their content. When you’re done with this lesson, you’ll let out a major sign of relief knowing that you can keep all the moving parts organized and streamlined.

Lesson 1: Tone of Voice
Lesson 2: Visuals
Lesson 3: Content Planning
Lesson 4: Content Planning In Action

Did you know that content strategy and content marketing are two completely different things? Content marketing is often the shiny ‘tips and tricks’ you hear the gurus sharing on IG reels. They’re an important piece, but without the foundation, they won’t get the job done! We want you to learn how to fortify your strategy with intentional tactics! After this module, you will understand the four best ways to achieve organic growth through your content marketing. We will work to build growth tactics that are unique to your brand and your business goals.

Lesson 1: Optimizing Profiles
Lesson 2: Sticky Content
Lesson 3: Hashtags
Lesson 4: Short Form Video

Sorry to break it to you but, a well-rounded content strategy doesn’t start and stop with Instagram. If you’re hoping to reach the maximum amount of dream customers (which I know you are), then you need to consider additional avenues to implement the content strategy you’ve built. In this course, we encourage you to view a content strategy with a holistic perspective. Spending your time and energy in ONE place can be a recipe for disaster if you’re not careful. Your job in marketing is to guide your customer through the entire customer journey, and the best way to do this is to have a well-rounded plan. After this module, you will have high-level knowledge on the four best ways to take things up a notch with your organic growth.

Lesson 1: Email Marketing
Lesson 2: Blogs - Traffic Driving
Lesson 3: Partnerships & Influencers
Lesson 4: Social Listening

You’ve built the foundation, you have the perfect content pillars, you’re organized and ready to create content that converts, you’re reaching a whole new audience…..WHAT NOW? How do you know all of your efforts are actually working? We’ve got you! ;) Realistically, walking over the fundamentals of analytics is an entire course itself, but we wanted to give you a little bonus lesson on how to measure the success of your content, so it’s no longer a shot in the dark and you can build intentional content that delivers the exact results you need!