Claspees™

Social Media Deliverables

  • Outlined and executed a content strategy focused specifically on reach to grow brand awareness before launch.

  • Fully edited reels and graphics for social feed and stories

  • Focused on storytelling around the brand and creating relatable content that would attract the target audience.

  • Boosted revenue and traffic with a digital ads strategy on FB & IG

  • Consistent email marketing designed to drive bottom funnel consumers to conversions

WHAT WE MANAGE:

The Problem

When Claspees approached us, they had one clear goal in mind: successfully launch their innovative new product and build strong brand awareness ahead of the launch date. As the debut product of Creative Play, Claspees needed a comprehensive marketing strategy to reach their target audience - consumers who value fashion, fitness, and active lifestyles. Claspees faced the challenge of standing out in a highly competitive market and effectively promoting their product to the right audience.

Without a structured content strategy, digital advertising, and a clear approach to storytelling, they risked missing the mark with their audience and failing to maximize the impact of their exclusive product launch. That’s where we stepped in to deliver a solution.

The Solution

To ensure a successful product launch for Claspees, we developed a multi-faceted content strategy tailored to build brand awareness and drive engagement. We kicked off with a strategic content plan designed to maximize reach and visibility. By focusing on relatable, youth-oriented messaging, we crafted content that aligned with consumers.

In addition to organic social efforts, we implemented a digital advertising strategy across Facebook and Instagram, driving revenue and traffic directly to their website. To convert bottom-funnel consumers, we launched a consistent email marketing campaign that encouraged conversions and kept the brand top of mind as the launch date approached.

Our efforts culminated in a launch strategy that included influencer partnerships, user-generated content, and evergreen ads to build a long-term connection with the audience while promoting exclusive design drops.

FIRST 90 DAYS TOGETHER

• $10,945 in email conversions

9.7% increase in organic reach

• 16.8% increase in engagements

• $10,945 in email conversions 9.7% increase in organic reach • 16.8% increase in engagements

Our Videos

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Our Graphics

Ready to step up your social media game?

We’re not your standard agency, so when you’re ready for a customized, strategic, and intentional team on your side, fill out our form and let’s connect.